The Week is a 7 piece RnB/Soul/Hip-hop music group who's main focus is to promote diversity, authenticity and togetherness through their blend of musical styles.
The Week acquired a couple of different services; Social Media Management, Scheduling and Growth, Content Creation, Branding and Social Media (Instagram) Marketing.
The first item on our agenda was to set up a content shoot day ready for any promotion for upcoming shows or single releases (see the above video). The shoot had two different locations and focussed both on the band as a whole and personal branding for each member. These photos were then utilised on the band's social media.
Our strategy for the band's brand identity was to be as personal as possible, allowing followers and fans to relate closely to them. In turn, this would then create a loyal and engaged audience.
We created 7 introduction posts for each band member, which helped achieve the highest post engagement rates for the band's instagram.
Please see below the results of our services and some of our favourite shots from The Week's content day.